UK Shopping Mall Group · Family Activation · 2022

The Discovery Reef

A pose-tracked, fish-eye-camera-captured kids activation built for a major UK shopping mall group in summer 2022. Children played a sequence of physical activities inside the activation zone, the camera and TensorFlow-powered pose detection recorded their session, and parents scanned a QR code to give permission and unlock the recorded clip for viewing online through a hosted family platform.

ClientUK Shopping Mall Group · Family Activation
Year2022
DisciplineLive Installation · Pose Detection · Family Activation
FISH-EYE CAPTURE · POSE DETECT · 2022FAMILY ACTIVATIONPOSE DETECT · TENSORFLOW · MEDIAPIPEUPLOADPARENTAL CONSENTSCAN TO VIEWALLOWPARENT · QR · CHILDPERMISSION · UNLOCKVIEWVIEWING PLATFORMDOWNLOADSHAREMUX · FIREBASE · S3FIRESTORE · CLOUD FUNCTIONSFISH-EYE · POSE · CONSENT · STREAMPROJECT · REEF22
About this project

The brief, the build, and the result.

The Discovery Reef was a kids' physical-interactive activation Remiam built in collaboration with a creative-event partner for a major UK shopping mall group in summer 2022. The installation hosted children through a sequence of activities inside the zone — physical play, motion-driven mini-games, on-screen reveals — while a fish-eye camera overhead captured the whole session. Pose detection via TensorFlow.js + MediaPipe ran on-device so the system could react to where the child was and what they were doing, frame-accurate. At the end of each session a QR code appeared; a parent scanned it on their phone, granted permission (key for filming minors), and the recorded clip was uploaded to AWS S3 and surfaced through a Firebase-backed viewing platform with Mux as the video pipeline. Parents could re-watch, share, and download their child's session afterwards.

Highlights
  1. 01Fish-eye overhead camera capturing the activation zone
  2. 02TensorFlow.js + MediaPipe pose detection for live interactivity
  3. 03Sequence of activities for children inside the zone
  4. 04QR code at the end for parental permission + clip unlock
  5. 05Clips uploaded to AWS S3, served via Mux Video pipeline
  6. 06Firebase-backed viewing platform (Firestore + Cloud Functions)
  7. 07Parents could re-watch, share, and download their child's clip
  8. 08Hardware-integrated kiosk + Express server orchestrating local capture

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