Play to Win
A QR-scanned companion website for a beat-the-clock in-store reaction game running at a flagship German retail location for a global lifestyle brand. Remiam designed the full experience in Adobe XD and built the public-facing site that visitors landed on after winning — bilingual (English + German), branded, prize-claim-ready. The physical in-store installation was delivered by a separate vendor.
The brief, the build, and the result.
Play to Win was a flagship retail activation for a global lifestyle brand at a popular store in Germany in summer 2024. Visitors played a 30-second beat-the-clock reaction game on an in-store screen — tap the moving target as many times as you can — and if they beat the score threshold they were shown a QR code to scan. That scan dropped them into Remiam's bilingual companion website: a celebratory confirmation page, a confetti reveal, the rules summarised, and clear instructions on redeeming their prize at the cash desk. Remiam designed the entire experience end-to-end in Adobe XD across every state — the in-store screens, the QR-scan landing page, the prize claim — and built the companion site on Nuxt 3 + Nuxt UI 2 with full English / German localisation. The physical installation and on-screen reaction game itself were delivered by a separate hardware-installation partner.
- 01Full Adobe XD design of the experience and every site state
- 02Public QR-scanned companion website (the bit shown after winning)
- 03Bilingual — English + German for the German retail context
- 04Confetti-driven prize-reveal moment on scan
- 05Built on Nuxt 3 + Nuxt UI 2, Nuxt i18n for locales
- 06Lightweight, statically generated for fast venue performance
- 07Partnered with a separate vendor for the in-store hardware install