Apple.
Remiam covers Apple's hardware and platform shifts in detail in the notes — Apple Silicon from the 2020 announcement through to the five-year retrospective, iPad Pro M4, Vision Pro, the iPhone X, the HomePod, SwiftUI, and how the studio chooses Apple kit for the team. The team runs on M-series MacBooks; iPads are the primary touch surface for installations; Mac minis run several on-prem installations as host machines.
- 10 Feb 2026→
Apple Silicon, five years on: what we'd buy now.
Five years since WWDC 2020. M-series chips are now in every Mac and most of the iPads. The studio runs on them. Here's the configuration matrix we use when we're sizing a new machine for the team.
- 9 Jan 2025→
iPod Nano: the seven-generation product nobody could pin down.
Apple shipped seven Nano generations across eight years and never quite settled on what it was. A tall thin scroll-wheel, then a watch face, then a tall slim square. Each version was confident and obsolete.
- 22 Aug 2024→
iPod Shuffle: music without a screen.
The most committed product in Apple's history. No screen, no menus, no playlists in the usual sense. Just press play and accept what comes next. A meditation on doing less.
- 14 May 2024→
The M4 iPad Pro is the most interesting iPad in a decade.
Apple just put their newest, fastest chip in a tablet — months before it's appeared in any Mac. The hardware story is genuinely strange. The software story is more familiar than it should be.
- 25 Feb 2024→
Apple Vision Pro: should your clients care?
Apple shipped its $3,500 headset this month. The reviews are mixed. The hype is real. Most clients shouldn't build for it yet — here's the framework for deciding.
- 6 Jun 2023→
The Apple Silicon transition is complete.
Apple just launched the Mac Pro with M2 Ultra. Three years to the month after the WWDC 2020 announcement, every Mac in the lineup is now on Apple's silicon. The Intel era is officially over.
- 8 Nov 2021→
M1 Pro and Max: the Mac for serious work is back.
Apple just launched the redesigned MacBook Pros with M1 Pro and M1 Max chips. After four years of fan-noise complaints and butterfly-keyboard apologies, the Pro line is genuinely Pro again.
- 15 Dec 2020→
The Apple Silicon transition: the studio just got faster.
We've been running M1 MacBook Pros for three weeks. Builds are faster, fans are silent, battery actually means something. Here is what it changes for a small studio, the real benchmarks, the gotchas, and the buy-now recommendation per role.
- 24 Jun 2020→
WWDC 2020: Apple's silicon bet.
Apple just announced it is moving the Mac off Intel and onto its own chips. The keynote was confident. The two-year transition window is ambitious. Here is what it means for studios, for the laptop market, and for the next decade of computing — plus the transition history that explains why we think it works.
- 4 Nov 2019→
SwiftUI: Apple's declarative bet.
Apple just announced SwiftUI at WWDC. A declarative, cross-platform UI framework for the whole Apple ecosystem. The ambition is huge. The 1.0 is rough — and that's still the right call.
- 5 Nov 2018→
USB-C on the iPad Pro. Finally.
Apple just put a real port on the iPad. After eight years of dongles and proprietary connectors, the implications are bigger than the announcement suggested — particularly for studios shipping installation work where the iPad has been quietly the most-used screen in the box.
- 2 Mar 2018→
ARKit and the AR moment that almost arrived.
Apple shipped ARKit with iOS 11. Google shipped ARCore alongside. Suddenly there are hundreds of millions of AR-capable phones. The question every brand is asking is 'what should we do with it?'. The honest answer, after six months of testing: less than they think.
- 14 Nov 2017→
HomePod, Alexa, and the voice-UI moment.
Apple finally ships its smart speaker. Amazon has had Alexa for three years. Every brand we work with is asking about voice. After a year of building Alexa skills and watching client expectations evolve, here is the honest playbook.
- 13 Sept 2017→
The notch, Face ID, and the end of the home button.
Apple just shipped an iPhone with no home button, a screen interrupted by a black cutout, and a camera that unlocks the phone by looking at your face. Every product team needs to think about this week — and every web project we ship needs an audit.