Apple Silicon.
Five-plus years of Apple Silicon in the studio, documented across multiple notes. From 'the bet' essay in 2020 (when the M1 announcement landed) to the 'how Apple Silicon actually works' deep dive on the unified-memory model, to retrospectives on M-series machines in production five years on. The team's day-to-day build machines and several on-prem installations run on M-series chips.
- 10 Feb 2026→
Apple Silicon, five years on: what we'd buy now.
Five years since WWDC 2020. M-series chips are now in every Mac and most of the iPads. The studio runs on them. Here's the configuration matrix we use when we're sizing a new machine for the team.
- 14 May 2024→
The M4 iPad Pro is the most interesting iPad in a decade.
Apple just put their newest, fastest chip in a tablet — months before it's appeared in any Mac. The hardware story is genuinely strange. The software story is more familiar than it should be.
- 4 Feb 2024→
How Apple Silicon actually works.
Unified memory, performance and efficiency cores, the Neural Engine, the media engine. An honest walk through what Apple's chips do differently — and why it matters for the kind of work we do.
- 6 Jun 2023→
The Apple Silicon transition is complete.
Apple just launched the Mac Pro with M2 Ultra. Three years to the month after the WWDC 2020 announcement, every Mac in the lineup is now on Apple's silicon. The Intel era is officially over.
- 8 Nov 2021→
M1 Pro and Max: the Mac for serious work is back.
Apple just launched the redesigned MacBook Pros with M1 Pro and M1 Max chips. After four years of fan-noise complaints and butterfly-keyboard apologies, the Pro line is genuinely Pro again.
- 15 Dec 2020→
The Apple Silicon transition: the studio just got faster.
We've been running M1 MacBook Pros for three weeks. Builds are faster, fans are silent, battery actually means something. Here is what it changes for a small studio, the real benchmarks, the gotchas, and the buy-now recommendation per role.
- 24 Jun 2020→
WWDC 2020: Apple's silicon bet.
Apple just announced it is moving the Mac off Intel and onto its own chips. The keynote was confident. The two-year transition window is ambitious. Here is what it means for studios, for the laptop market, and for the next decade of computing — plus the transition history that explains why we think it works.