Global Sportswear Brand × UK Sports Retailer · Confidential Collaboration·2024·Live Event System · Multi-Station · Hardware · On-Site Print
The Player Card
A multi-station live event activation built end-to-end for a major sportswear collaboration that toured the UK's biggest shopping malls. Visitors registered on an iPad, walked four physical challenge stations — reaction tap, vertical jump, grip strength, and football-accuracy kick — captured a portrait at the end, and walked away with a printed personalised player card scored against their attributes. A local server held the whole thing together and synced to the cloud for the leaderboard, analytics, and post-event card downloads via QR.
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