Marketing Tech.
All Remiam work tagged Marketing Tech — across client systems, own products, and the studio's field notes.
- 8 Jul 2025→
Cookie banners, consent, and the lazy compromise we don't recommend.
Nobody loves cookie banners. The lazy version — accept-everything, hidden reject button — is also the version regulators love to fine. There is a middle path that protects users, satisfies regulators, and quietly improves conversion. Here it is.
- 25 Jul 2023→
Google Tag Manager: set it up once, properly.
Most GTM containers we inherit are a graveyard of duplicate pixels, broken triggers, and tags that fire on the wrong pages. Here is the discipline that prevents that — the setup we apply, the conventions we enforce, the audits we run, and what we now refuse to put in GTM at all.
- 12 Sept 2022→
Search Console: the part everyone skips.
Most clients have Google Search Console set up, then ignore it. The signal in there is the difference between a site that grows and a site that flatlines. Here is what to actually look at, what to do with the data, and the reports that matter most.